/* theghost.house — site styles
   Photoreal UK night scenes + flat white ghost. No arcade, no pixels, no scanlines.
   Fonts: Anton (display) + Space Grotesk (body), both from Google Fonts (see /cookies/). */

:root{
  --ink:#0c0c0b;
  --ink-2:#141412;
  --ink-3:#1d1d1a;
  --ink-4:#2a2a26;
  --line:rgba(255,255,255,.12);
  --line-2:rgba(255,255,255,.22);
  --white:#ffffff;
  --paper:#f3efe6;
  --text:#ecebe6;
  --dim:#a9a79f;
  --orange:#ff8a1f;
  --orange-2:#ffb066;
  --pink:#ff2d8f;
  --pink-2:#ff62ad;
  --steel:#a9b8c6;
  --scrub:#6fa3c9;
  --scrub-2:#9cc3e0;
  --green:#173426;
  --green-2:#24503a;
  --brick:#b0603b;
  --amber:#ffbf3c;
  --radius:18px;
  --radius-s:10px;
  --wrap:1200px;
  --display:"Anton","Impact","Arial Narrow",sans-serif;
  --sans:"Space Grotesk",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
  --shadow:0 20px 50px -20px rgba(0,0,0,.7);
}

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;scroll-padding-top:84px}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important;animation:none!important}}
body{margin:0;background:var(--ink);color:var(--text);font-family:var(--sans);font-size:17px;line-height:1.6;
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
@media (min-width:900px){body{font-size:18px}}
img,picture{display:block;max-width:100%;height:auto}
a{color:var(--white);text-decoration-thickness:1px;text-underline-offset:3px}
a:hover{color:var(--orange-2)}
:focus-visible{outline:3px solid var(--orange);outline-offset:3px;border-radius:4px}
p{margin:0 0 1em}
ul,ol{margin:0 0 1em;padding-left:1.2em}
strong{color:var(--white);font-weight:600}
.skip{position:absolute;left:-9999px;top:0;background:var(--orange);color:var(--ink);padding:.6em 1em;z-index:100;font-weight:600}
.skip:focus{left:12px;top:12px}
.sr{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* ---------- layout ---------- */
.wrap{width:100%;max-width:var(--wrap);margin:0 auto;padding:0 20px}
@media (min-width:700px){.wrap{padding:0 32px}}
.wrap--narrow{max-width:820px}
.section{padding:64px 0;position:relative}
@media (min-width:900px){.section{padding:96px 0}}
.section--tight{padding:48px 0}
.section--alt{background:var(--ink-2)}
.section--paper{background:var(--paper);color:#1b1a17}
.section--paper a{color:#1b1a17}
.section--paper strong{color:#000}
.section--green{background:linear-gradient(180deg,var(--green) 0%,#10271c 100%)}
.section--line{border-top:1px solid var(--line)}
.grid{display:grid;gap:24px}
@media (min-width:800px){.grid--2{grid-template-columns:1fr 1fr}.grid--3{grid-template-columns:repeat(3,1fr)}.grid--gap-lg{gap:48px}}
.prose{max-width:68ch}
.prose--wide{max-width:80ch}
.center{text-align:center}
.center .prose{margin-left:auto;margin-right:auto}

/* ---------- type ---------- */
.display,h1,h2{font-family:var(--display);font-weight:400;letter-spacing:.005em;text-transform:uppercase;line-height:.98;color:var(--white);margin:0 0 .45em}
h1{font-size:clamp(2.6rem,7.2vw,5.4rem)}
h2{font-size:clamp(2rem,4.6vw,3.4rem)}
h3{font-family:var(--sans);font-weight:700;font-size:1.2rem;line-height:1.3;color:var(--white);margin:0 0 .4em;letter-spacing:-.01em}
.section--paper h2,.section--paper h3{color:#111}
.headline{font-family:var(--sans);text-transform:none;font-weight:700;letter-spacing:-.035em;line-height:1.02;font-size:clamp(2.4rem,6.4vw,4.9rem);color:var(--white);margin:0 0 .35em}
.kicker{display:inline-flex;align-items:center;gap:.6em;font-size:.78rem;letter-spacing:.16em;text-transform:uppercase;font-weight:600;color:var(--orange);margin:0 0 1.1em}
.kicker::before{content:"";width:22px;height:2px;background:currentColor}
.kicker--pink{color:var(--pink-2)}
.kicker--scrub{color:var(--scrub-2)}
.kicker--plain::before{display:none}
.lede{font-size:1.18em;line-height:1.5;color:var(--text);max-width:60ch}
@media (min-width:900px){.lede{font-size:1.25em}}
.dim{color:var(--dim)}
.small{font-size:.86rem;line-height:1.5}
.micro{font-size:.82rem;color:var(--dim);margin-top:.8em}
.section--paper .micro,.section--paper .dim{color:#5c5950}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.6em;min-height:52px;padding:.85em 1.6em;border-radius:999px;
  font-family:var(--sans);font-weight:700;font-size:.92rem;letter-spacing:.06em;text-transform:uppercase;text-decoration:none;
  background:var(--pink);color:var(--white);border:2px solid var(--pink);box-shadow:0 0 0 0 rgba(255,45,143,.0),0 10px 30px -10px rgba(255,45,143,.65);
  transition:transform .15s ease,background .15s ease,box-shadow .15s ease;cursor:pointer;text-align:center}
.btn:hover{background:var(--pink-2);border-color:var(--pink-2);color:var(--white);transform:translateY(-1px);box-shadow:0 14px 36px -10px rgba(255,45,143,.8)}
.btn .arr{transition:transform .15s ease}
.btn:hover .arr{transform:translateX(3px)}
.btn--scrub{background:var(--scrub);border-color:var(--scrub);color:#08131c;box-shadow:0 10px 30px -12px rgba(111,163,201,.7)}
.btn--scrub:hover{background:var(--scrub-2);border-color:var(--scrub-2);color:#08131c;box-shadow:0 14px 36px -10px rgba(111,163,201,.8)}
.btn--line{background:transparent;border-color:var(--line-2);color:var(--white);box-shadow:none}
.btn--line:hover{background:rgba(255,255,255,.08);border-color:var(--white);box-shadow:none}
.btn--sm{min-height:42px;padding:.55em 1.15em;font-size:.78rem}
.btn--block{width:100%}
@media (min-width:560px){.btn--block{width:auto}}
.textlink{font-weight:600;text-decoration:none;border-bottom:1px solid var(--line-2);padding-bottom:2px}
.textlink:hover{border-color:var(--orange)}
.cta-row{display:flex;flex-wrap:wrap;gap:12px 16px;align-items:center;margin-top:1.4em}
.checkout-note{font-size:.82rem;color:var(--dim);margin:.7em 0 0}

/* ---------- header ---------- */
.site-header{position:sticky;top:0;z-index:50;background:rgba(12,12,11,.86);backdrop-filter:saturate(140%) blur(10px);-webkit-backdrop-filter:saturate(140%) blur(10px);border-bottom:1px solid var(--line)}
.site-header .bar{display:flex;align-items:center;gap:16px;min-height:68px}
.brand{display:inline-flex;align-items:center;gap:10px;text-decoration:none;color:var(--white);font-family:var(--display);font-size:1.45rem;letter-spacing:.02em;line-height:1;white-space:nowrap}
.brand img{width:30px;height:auto}
.brand:hover{color:var(--white)}
.nav{margin-left:auto;display:none}
.nav ul{list-style:none;margin:0;padding:0;display:flex;gap:4px;align-items:center}
.nav a{display:block;padding:.5em .8em;border-radius:999px;font-size:.9rem;font-weight:500;text-decoration:none;color:var(--text)}
.nav a:hover{background:rgba(255,255,255,.07);color:var(--white)}
.nav a[aria-current="page"]{color:var(--white);box-shadow:inset 0 -2px 0 var(--orange);border-radius:0}
.header-cta{display:none}
.menu-btn{margin-left:auto;display:inline-flex;align-items:center;gap:.5em;background:transparent;border:1px solid var(--line-2);color:var(--white);
  font:600 .8rem/1 var(--sans);letter-spacing:.12em;text-transform:uppercase;padding:.75em 1em;border-radius:999px;cursor:pointer}
.menu-btn .bars{display:inline-grid;gap:3px}
.menu-btn .bars i{display:block;width:16px;height:2px;background:currentColor}
@media (min-width:1080px){
  .nav{display:block}
  .header-cta{display:inline-flex}
  .menu-btn{display:none}
}
.mobile-nav{display:none;border-top:1px solid var(--line);background:var(--ink)}
.mobile-nav.open{display:block}
.mobile-nav ul{list-style:none;margin:0;padding:8px 0 4px}
.mobile-nav li a{display:flex;justify-content:space-between;padding:14px 0;border-bottom:1px solid var(--line);text-decoration:none;font-size:1.15rem;font-weight:600}
.mobile-nav li a[aria-current="page"]{color:var(--orange)}
.mobile-nav .btn{margin:18px 0 22px;width:100%}
@media (min-width:1080px){.mobile-nav{display:none!important}}

/* ---------- hero ---------- */
.hero{position:relative;isolation:isolate;overflow:hidden;background:var(--ink)}
.hero__media{position:relative;aspect-ratio:16/10;overflow:hidden}
.hero__media picture,.bk__media picture,.close__media picture,.door__img picture{width:100%;height:100%}
.hero__media img{width:100%;height:100%;object-fit:cover;object-position:55% 50%}
.hero__media::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,rgba(12,12,11,0) 55%,rgba(12,12,11,1) 100%)}
.hero__inner{padding:8px 0 56px;max-width:640px}
@media (min-width:900px){
  .hero__media{position:absolute;inset:0 0 0 42%;aspect-ratio:auto;z-index:-1}
  .hero__media::after{background:linear-gradient(90deg,rgba(12,12,11,1) 0%,rgba(12,12,11,.6) 10%,rgba(12,12,11,0) 30%),linear-gradient(0deg,rgba(12,12,11,.85) 0%,rgba(12,12,11,0) 25%)}
  .hero__inner{padding:96px 0;min-height:min(80vh,680px);display:flex;flex-direction:column;justify-content:center;max-width:560px}
  .hero .headline{font-size:clamp(2.8rem,4.6vw,4.4rem)}
}
@media (min-width:1300px){.hero__inner{max-width:600px}}
.hero__who{font-size:1.05rem;font-weight:600;color:var(--orange);letter-spacing:.01em;margin:0 0 1rem}
@media (min-width:900px){.hero__who{font-size:1.2rem}}
.hero .lede{color:#e9e7e1}

/* page hero (inner pages) */
.page-hero{border-bottom:1px solid var(--line)}
.page-hero .hero__inner{max-width:720px}
@media (min-width:900px){.page-hero .hero__inner{padding:96px 0;min-height:min(72vh,620px);max-width:520px}.page-hero .hero__media{left:44%}}
@media (min-width:1300px){.page-hero .hero__inner{max-width:580px}}
.page-hero--plain .hero__inner{padding:64px 0 48px;min-height:0;max-width:720px}
@media (min-width:900px){.page-hero--plain .hero__inner{padding:100px 0 80px;min-height:0;max-width:720px}}
.price-line{display:flex;flex-wrap:wrap;align-items:baseline;gap:.2em .8em;margin:.2em 0 .3em}
.price{font-family:var(--display);font-size:clamp(2.4rem,5vw,3.6rem);line-height:1;color:var(--white)}
.price small{font-family:var(--sans);font-size:.9rem;font-weight:600;color:var(--dim);letter-spacing:.02em;margin-left:.3em}
.price-sep{color:var(--dim);font-size:1.6rem}
.tagline{font-family:var(--sans);font-style:italic;font-weight:500;color:var(--orange);text-transform:none;letter-spacing:0;font-size:.42em;display:block;margin-top:.25em;line-height:1.1}

/* ---------- cards ---------- */
.card{background:var(--ink-3);border:1px solid var(--line);border-radius:var(--radius);padding:26px;position:relative}
@media (min-width:900px){.card{padding:32px}}
.card--paper{background:var(--paper);color:#1b1a17;border-color:transparent}
.card--paper h3{color:#111}
.chip{display:inline-flex;align-items:center;gap:.4em;font-size:.74rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;padding:.45em .85em;border-radius:999px;border:1px solid var(--line-2);color:var(--white);background:rgba(0,0,0,.35)}
.chip--pink{border-color:var(--pink);color:var(--pink-2)}
.chip--scrub{border-color:var(--scrub);color:var(--scrub-2)}
.chip--orange{border-color:var(--orange);color:var(--orange-2)}

/* doors */
.doors{display:grid;gap:24px}
@media (min-width:860px){.doors{grid-template-columns:1fr 1fr;gap:28px}}
.door{display:flex;flex-direction:column;background:var(--ink-3);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;box-shadow:var(--shadow)}
.door__img{position:relative;aspect-ratio:16/9;overflow:hidden;background:#000}
.door__img img{width:100%;height:100%;object-fit:cover;transition:transform .5s ease}
.door__img--right img{object-position:78% 50%}
.door:hover .door__img img{transform:scale(1.03)}
.door__img .chip{position:absolute;top:14px;left:14px;backdrop-filter:blur(6px)}
.door__body{padding:26px;display:flex;flex-direction:column;flex:1}
@media (min-width:900px){.door__body{padding:32px}}
.door__head{display:flex;justify-content:space-between;align-items:baseline;gap:12px;flex-wrap:wrap;margin-bottom:.5em}
.door__head h3{font-family:var(--display);font-weight:400;text-transform:uppercase;font-size:2rem;line-height:1;margin:0}
.door__price{font-family:var(--display);font-size:1.7rem;line-height:1;color:var(--white)}
.door__price small{font-family:var(--sans);font-size:.78rem;color:var(--dim);font-weight:600;margin-left:.25em}
.door__facts{list-style:none;padding:0;margin:0 0 1.2em;display:flex;flex-wrap:wrap;gap:8px}
.door__facts li{font-size:.8rem;font-weight:600;padding:.35em .75em;border-radius:999px;background:rgba(255,255,255,.06);border:1px solid var(--line)}
.door__cta{margin-top:auto;padding-top:8px}
.door--pink{border-color:rgba(255,45,143,.45)}
.door--pink .door__head h3{color:var(--pink-2)}
.door--scrub{border-color:rgba(111,163,201,.45);background:linear-gradient(180deg,#17202a 0%,var(--ink-3) 60%)}
.door--scrub .door__head h3{color:var(--scrub-2)}
.door-label{font-size:.74rem;letter-spacing:.18em;text-transform:uppercase;font-weight:700;color:var(--dim);margin:0 0 .5em}

/* where it leads */
.leads{display:grid;gap:24px}
@media (min-width:900px){.leads{grid-template-columns:1.6fr 1fr}}
@media (min-width:1100px){.leads{grid-template-columns:1.5fr 1fr 1fr}}
.bk{position:relative;isolation:isolate;border-radius:var(--radius);overflow:hidden;min-height:440px;display:flex;align-items:flex-end;border:1px solid var(--line)}
.bk__media{position:absolute;inset:0;z-index:-2}
.bk__media img{width:100%;height:100%;object-fit:cover;object-position:60% 50%}
.bk::after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(0deg,rgba(12,12,11,.97) 0%,rgba(12,12,11,.75) 45%,rgba(12,12,11,.1) 100%)}
.bk__body{padding:28px}
@media (min-width:900px){.bk{min-height:560px}}
@media (min-width:900px){.bk__body{padding:40px}}
.bk h3{font-family:var(--display);font-weight:400;text-transform:uppercase;font-size:clamp(2.4rem,5vw,3.6rem);line-height:.95;margin:0}
.bk .tagline{font-size:1.05rem;margin:.2em 0 .9em}
.bk-prices{display:flex;flex-wrap:wrap;gap:10px 28px;margin:0 0 1em}
.bk-prices div{display:flex;flex-direction:column}
.bk-prices b{font-family:var(--display);font-weight:400;font-size:1.9rem;line-height:1;color:var(--white)}
.bk-prices span{font-size:.8rem;color:var(--dim);font-weight:600}
.run-card{display:flex;flex-direction:column;justify-content:space-between;background:linear-gradient(160deg,var(--ink-3),#11110f);border:1px solid var(--line);border-radius:var(--radius);padding:28px}
@media (min-width:900px){.run-card{padding:36px}}
.run-card h3{font-family:var(--display);font-weight:400;text-transform:uppercase;font-size:2.2rem;line-height:1;margin:0 0 .3em}
.run-card .big{font-size:1.25rem;line-height:1.4;color:var(--white);font-weight:500}
.run-card__foot{display:flex;flex-wrap:wrap;align-items:center;gap:14px 22px;margin-top:1.2em}
.ask-me{font-family:var(--display);font-size:1.6rem;letter-spacing:.04em;text-transform:uppercase;color:var(--orange);line-height:1}
.run-card--wl{border-color:rgba(255,122,47,.35)}

/* guarantee strip */
.guarantees{display:grid;gap:1px;background:var(--line);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;margin-top:40px}
@media (min-width:700px){.guarantees{grid-template-columns:repeat(2,1fr)}}
@media (min-width:1080px){.guarantees{grid-template-columns:repeat(5,1fr)}}
.guarantees div{background:var(--ink-2);padding:20px 22px}
.guarantees b{display:block;color:var(--white);font-size:.98rem;line-height:1.3;margin-bottom:.3em}
.guarantees span{display:block;font-size:.84rem;color:var(--dim);line-height:1.45}

/* problem + poster */
.problem{display:grid;gap:40px;align-items:center}
@media (min-width:960px){.problem{grid-template-columns:1.15fr .85fr;gap:72px}}
.big-quote{font-family:var(--sans);font-weight:700;letter-spacing:-.025em;line-height:1.12;font-size:clamp(1.7rem,3.6vw,2.7rem);color:var(--white);margin:0 0 .7em}
.big-quote em{font-style:normal;color:var(--orange)}
.poster{background:var(--paper);color:#1b1a17;border-radius:6px;padding:26px 26px 22px;box-shadow:0 30px 60px -25px rgba(0,0,0,.85);transform:rotate(-1.2deg);max-width:440px;justify-self:center;width:100%;position:relative}
.poster::before{content:"";position:absolute;top:-10px;left:50%;width:90px;height:22px;margin-left:-45px;background:rgba(255,176,102,.65);transform:rotate(2deg)}
.poster__case{display:flex;justify-content:space-between;font-size:.7rem;letter-spacing:.16em;text-transform:uppercase;font-weight:700;color:#6a665c;border-bottom:1px solid #d6d0c2;padding-bottom:.6em}
.poster__title{font-family:var(--display);font-size:4.4rem;line-height:.9;color:#111;margin:.25em 0 0;letter-spacing:.02em;text-align:center}
.poster__q{text-align:center;font-weight:700;margin:.2em 0 .8em;color:#111}
.poster__photo{display:flex;justify-content:center;background:#2b2b28;border-radius:4px;padding:16px 0 8px;margin:0 0 .3em}
.poster__photo img{width:120px}
.poster__cap{text-align:center;font-size:.72rem;color:#6a665c;margin:0 0 .9em;letter-spacing:.06em;text-transform:uppercase}
.poster dl{margin:0;display:grid;grid-template-columns:auto 1fr;gap:6px 14px;font-size:.88rem;line-height:1.4}
.poster dt{font-weight:700;text-transform:uppercase;font-size:.72rem;letter-spacing:.1em;color:#6a665c;padding-top:.2em}
.poster dd{margin:0}
.poster dd a{color:#c2186b;font-weight:700}

/* proof */
.quote{margin:0;position:relative;padding:32px;border-radius:var(--radius);background:var(--ink-3);border:1px solid var(--line)}
@media (min-width:900px){.quote{padding:44px 48px}}
.quote__stat{font-family:var(--display);font-size:clamp(2.6rem,6vw,4.4rem);line-height:.95;color:var(--orange);margin:0 0 .3em;text-transform:uppercase}
.quote blockquote{margin:0;font-size:1.25rem;line-height:1.5;color:var(--white)}
@media (min-width:900px){.quote blockquote{font-size:1.45rem}}
.quote figcaption{margin-top:1.2em;color:var(--dim);font-size:.88rem}
.footnote{font-size:.84rem;color:var(--dim);margin-top:1.2em}

/* for / not for */
.ticks,.crosses{list-style:none;padding:0;margin:0}
.ticks li,.crosses li{position:relative;padding:12px 0 12px 34px;border-bottom:1px solid var(--line)}
.ticks li:last-child,.crosses li:last-child{border-bottom:0}
.ticks li::before,.crosses li::before{position:absolute;left:0;top:12px;width:22px;height:22px;border-radius:50%;display:grid;place-items:center;font-size:.8rem;font-weight:700}
.ticks li::before{content:"✓";background:var(--green-2);color:#bfead0}
.crosses li::before{content:"✕";background:#3a1622;color:#ff7fb6}
.section--paper .ticks li,.section--paper .crosses li{border-color:#d9d3c5}
.refusal{font-size:1.3rem;font-weight:700;line-height:1.35;color:var(--white);letter-spacing:-.01em;margin:0 0 1em}

/* numbered steps */
.steps{list-style:none;padding:0;margin:0;display:grid;gap:18px;counter-reset:step}
@media (min-width:800px){.steps--2{grid-template-columns:1fr 1fr}.steps--4{grid-template-columns:1fr 1fr}}
.steps>li{counter-increment:step;background:var(--ink-3);border:1px solid var(--line);border-radius:var(--radius);padding:24px 24px 22px 24px;position:relative}
.steps>li::before{content:counter(step,decimal-leading-zero);display:block;font-family:var(--display);font-size:2rem;line-height:1;color:var(--orange);margin-bottom:.4em}
.steps .meta{display:inline-block;font-size:.76rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--dim);margin-bottom:.4em}
.steps p:last-child{margin-bottom:0}
.steps--scrub>li::before{color:var(--scrub-2)}
.steps--plain>li::before{display:none}

.numbered{list-style:none;padding:0;margin:0 0 1.2em;counter-reset:n}
.numbered li{counter-increment:n;position:relative;padding:14px 0 14px 54px;border-bottom:1px solid var(--line);font-size:1.08rem}
.numbered li::before{content:counter(n,decimal-leading-zero);position:absolute;left:0;top:12px;font-family:var(--display);font-size:1.5rem;color:var(--orange)}

.checklist{columns:1;list-style:none;padding:0;margin:0}
@media (min-width:800px){.checklist{columns:2;column-gap:40px}}
.checklist li{break-inside:avoid;padding:8px 0 8px 26px;position:relative;border-bottom:1px solid var(--line)}
.checklist li::before{content:"";position:absolute;left:2px;top:17px;width:10px;height:10px;border-radius:50%;background:var(--orange)}

/* faq */
.faq{border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;padding:20px 40px 20px 0;font-weight:700;font-size:1.08rem;color:var(--white);position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:4px;top:14px;font-size:1.6rem;font-weight:400;color:var(--orange);transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details>div{padding:0 0 20px;max-width:70ch;color:var(--text)}

/* pricing panels */
.prices{display:grid;gap:20px}
@media (min-width:800px){.prices{grid-template-columns:1fr 1fr}}
.price-card{background:var(--ink-3);border:1px solid var(--line);border-radius:var(--radius);padding:28px}
.price-card .k{display:block;font-size:.76rem;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:var(--orange);margin-bottom:.6em}
.price-card .amt{font-family:var(--display);font-size:3rem;line-height:1;color:var(--white);margin:0 0 .3em}
.price-card .amt small{font-family:var(--sans);font-size:.9rem;color:var(--dim);font-weight:600;margin-left:.3em}
.price-card--scrub{border-color:rgba(111,163,201,.45)}
.price-card--scrub .k{color:var(--scrub-2)}
.risk{border-left:3px solid var(--orange);padding:6px 0 6px 18px;margin:24px 0;color:var(--white)}

/* bio */
.bio{display:grid;gap:36px;align-items:center}
@media (min-width:900px){.bio{grid-template-columns:auto 1fr;gap:64px}}
.bio__ghost{width:180px;justify-self:center}
.bio__portrait{margin:0;justify-self:center}
.bio__portrait img{width:min(280px,70vw);height:auto;aspect-ratio:4/5;object-fit:cover;border-radius:var(--radius);border:1px solid var(--line);filter:grayscale(1);display:block}
@media (min-width:900px){.bio__ghost{width:240px}}
.bio__line{font-size:1.3rem;line-height:1.4;color:var(--white);font-weight:600;letter-spacing:-.01em}
.plaque{display:inline-block;margin:6px 0 20px;padding:18px 26px;border-radius:6px;text-align:center;
  background:linear-gradient(145deg,#3a2e1c,#6b5634 45%,#2e2416);border:2px solid #8c7346;box-shadow:inset 0 0 0 4px rgba(0,0,0,.25),0 18px 40px -18px rgba(0,0,0,.8)}
.plaque .pre,.plaque .post{display:block;font-size:.7rem;letter-spacing:.18em;text-transform:uppercase;color:#e7d6ae}
.plaque .big{display:block;font-family:var(--display);font-size:2.2rem;line-height:1.05;color:#f6e7c1;letter-spacing:.06em;margin:.2em 0}
.stats{display:grid;gap:20px;margin:32px 0}
@media (min-width:800px){.stats{grid-template-columns:repeat(3,1fr)}}
.stats div{border-top:2px solid var(--orange);padding-top:14px}
.stats b{display:block;font-family:var(--display);font-weight:400;font-size:3.2rem;line-height:1;color:var(--white)}
.stats .k{display:block;font-size:.78rem;letter-spacing:.14em;text-transform:uppercase;font-weight:700;color:var(--orange);margin:.3em 0}

/* close CTA band */
.close{position:relative;isolation:isolate;overflow:hidden;text-align:center}
.close__media{position:absolute;inset:0;z-index:-2}
.close__media img{width:100%;height:100%;object-fit:cover;object-position:50% 40%}
.close::after{content:"";position:absolute;inset:0;z-index:-1;background:radial-gradient(ellipse at center,rgba(12,12,11,.72) 0%,rgba(12,12,11,.93) 70%)}
.close .wrap{padding-top:96px;padding-bottom:96px}
@media (min-width:900px){.close .wrap{padding-top:140px;padding-bottom:140px}}
.close h2{font-size:clamp(2.6rem,7vw,5rem)}
.close .lede{margin-left:auto;margin-right:auto}

/* not ready / letter */
.not-ready{display:grid;gap:24px}
@media (min-width:860px){.not-ready{grid-template-columns:1fr 1fr}}
.letter-form{display:flex;flex-direction:column;gap:10px;margin-top:1em}
@media (min-width:560px){.letter-form .row{display:flex;gap:10px}}
.letter-form input[type=email]{flex:1;min-height:52px;width:100%;padding:.8em 1.1em;border-radius:999px;border:1px solid var(--line-2);background:rgba(0,0,0,.35);color:var(--white);font:inherit;font-size:1rem;margin-bottom:10px}
@media (min-width:560px){.letter-form input[type=email]{margin-bottom:0}}
.letter-form input::placeholder{color:#7c7a72}
.letter-form input:focus{outline:none;border-color:var(--orange);box-shadow:0 0 0 3px rgba(255,138,31,.25)}
.letter-form .note{font-size:.8rem;color:var(--dim);margin:6px 0 0}

/* store */
.store-hero{text-align:center}
.store-hero .ghost-float{width:200px;margin:0 auto 24px;animation:float 5s ease-in-out infinite}
@keyframes float{0%,100%{transform:translateY(0) rotate(-2deg)}50%{transform:translateY(-12px) rotate(2deg)}}
.todo-banner{display:inline-block;margin-top:1.2em;padding:.5em 1em;border-radius:8px;border:1px dashed var(--amber);color:var(--amber);font-size:.82rem}

/* legal */
.legal-toc{list-style:none;padding:0;margin:28px 0 0;display:flex;flex-wrap:wrap;gap:8px}
.legal-toc a{display:inline-flex;gap:.5em;align-items:center;padding:.45em .9em;border-radius:999px;border:1px solid var(--line);text-decoration:none;font-size:.86rem}
.legal-toc a span{color:var(--orange);font-weight:700}
.legal-toc a:hover{border-color:var(--orange);color:var(--white)}
.legal-sec{padding:48px 0;border-top:1px solid var(--line)}
@media (min-width:900px){.legal-sec{padding:64px 0}}
.legal-sec:nth-of-type(even){background:var(--ink-2)}
.legal-sec .head{display:flex;align-items:baseline;gap:16px;margin-bottom:18px}
.legal-sec .num{font-family:var(--display);font-size:1.6rem;color:var(--orange);line-height:1}
.legal-sec h2{font-size:clamp(1.7rem,3.4vw,2.5rem);margin:0}
.legal-sec .body{max-width:72ch}
.legal-sec .body ul{padding-left:1.1em}
.legal-sec .body li{margin-bottom:.5em}
.dl{display:grid;gap:0;border-top:1px solid var(--line);margin-top:18px;max-width:960px}
.dl>div{display:grid;gap:4px 28px;padding:16px 0;border-bottom:1px solid var(--line)}
@media (min-width:800px){.dl>div{grid-template-columns:220px 1fr}}
.dl .k{font-weight:700;color:var(--white);font-size:.95rem}
.dl .v{color:var(--text)}
.todo{display:inline-block;background:rgba(255,191,60,.14);color:var(--amber);border:1px dashed rgba(255,191,60,.6);border-radius:6px;padding:0 .45em;font-size:.82em;font-weight:700;letter-spacing:.04em}
.warn{background:#2a2108;border-bottom:1px solid rgba(255,191,60,.4);color:#f3dfae;font-size:.88rem}
.warn .wrap{display:flex;gap:14px;align-items:flex-start;padding-top:14px;padding-bottom:14px}
.warn b{color:var(--amber);letter-spacing:.12em;white-space:nowrap}
.warn p{margin:0}
.upd{margin-top:28px;font-size:.84rem;color:var(--dim)}

/* beige test */
.quiz{display:grid;gap:14px;counter-reset:q}
.q{background:var(--ink-3);border:1px solid var(--line);border-radius:var(--radius);padding:22px}
@media (min-width:900px){.q{padding:26px 28px}}
.q__h{display:flex;gap:14px;align-items:baseline;margin:0 0 14px;font-weight:700;font-size:1.08rem;color:var(--white);line-height:1.35}
.q__n{font-family:var(--display);font-weight:400;font-size:1.4rem;color:var(--orange);min-width:2ch}
.q__opts{display:grid;gap:8px}
@media (min-width:760px){.q__opts{grid-template-columns:repeat(3,1fr)}}
.opt{font:inherit;font-size:.94rem;text-align:left;padding:12px 16px;border-radius:12px;border:1px solid var(--line-2);background:rgba(255,255,255,.03);color:var(--text);cursor:pointer;line-height:1.35;transition:border-color .15s,background .15s}
.opt:hover{border-color:var(--white)}
.opt[aria-pressed="true"]{background:rgba(255,138,31,.14);border-color:var(--orange);color:var(--white)}
.quiz-layout{display:grid;gap:28px;align-items:start}
@media (min-width:1000px){.quiz-layout{grid-template-columns:1fr 360px}}
.verdict{position:sticky;top:92px;background:var(--paper);color:#1b1a17;border-radius:var(--radius);padding:26px}
.verdict .k{font-size:.74rem;letter-spacing:.16em;text-transform:uppercase;font-weight:700;color:#6a665c;margin:0}
.verdict .band{font-family:var(--display);font-size:2.4rem;line-height:1;color:#111;margin:.2em 0 .2em}
.verdict .score{font-weight:700;color:#c2186b;margin:0 0 .8em}
.verdict .vtext p{font-size:.95rem}
.verdict .bar{height:6px;border-radius:99px;background:#d9d3c5;overflow:hidden;margin:14px 0 6px}
.verdict .bar i{display:block;height:100%;width:0;background:var(--orange);transition:width .25s}
.verdict .progress{font-size:.8rem;color:#6a665c;margin:0}
.verdict .cta{display:none;border-top:1px solid #d9d3c5;margin-top:16px;padding-top:16px}
.verdict .cta.on{display:block}
.verdict .letter-form input[type=email]{background:#fff;color:#111;border-color:#cfc8b8}
.verdict .letter-form .note{color:#6a665c}
.verdict .letter-form .note a{color:#1b1a17}
@media (max-width:999px){.verdict{position:static}}

/* footer */
.site-footer{background:#080807;border-top:1px solid var(--line);padding:56px 0 32px;font-size:.92rem}
.footer-grid{display:grid;gap:36px}
@media (min-width:860px){.footer-grid{grid-template-columns:1.3fr 1fr 1fr 1fr}}
.site-footer h4{font-size:.74rem;letter-spacing:.16em;text-transform:uppercase;color:var(--dim);margin:0 0 .9em;font-weight:700}
.site-footer ul{list-style:none;padding:0;margin:0}
.site-footer li{margin:0 0 .5em}
.site-footer a{text-decoration:none;color:var(--text)}
.site-footer a:hover{color:var(--orange)}
.footer-base{margin-top:44px;padding-top:22px;border-top:1px solid var(--line);display:flex;flex-wrap:wrap;gap:8px 24px;justify-content:space-between;color:var(--dim);font-size:.82rem}

/* misc */
.split{display:grid;gap:40px}
@media (min-width:960px){.split{grid-template-columns:1fr 1fr;gap:72px}.split--wide-left{grid-template-columns:1.3fr .7fr}}
.panel-img{border-radius:var(--radius);overflow:hidden;border:1px solid var(--line);box-shadow:var(--shadow)}
.panel-img img{width:100%;height:100%;object-fit:cover}
.divider{height:1px;background:var(--line);margin:48px 0}
.next-links{display:grid;gap:16px}
@media (min-width:800px){.next-links{grid-template-columns:1fr 1fr}}
.next-link{display:block;text-decoration:none;padding:24px;border-radius:var(--radius);border:1px solid var(--line);background:var(--ink-3);transition:border-color .15s}
.next-link:hover{border-color:var(--orange);color:var(--text)}
.next-link .k{display:block;font-size:.74rem;letter-spacing:.16em;text-transform:uppercase;font-weight:700;color:var(--orange);margin-bottom:.4em}
.next-link b{display:block;font-family:var(--display);font-weight:400;font-size:1.8rem;line-height:1;color:var(--white);text-transform:uppercase;margin-bottom:.3em}
.next-link span.d{color:var(--dim);font-size:.95rem}
.verdict strong{color:#111}
.verdict .cta p{font-size:.95rem}

/* Proof: named case cards */
.cases{display:grid;gap:16px;margin-top:24px}
@media (min-width:700px){.cases{grid-template-columns:1fr 1fr}}
@media (min-width:1000px){.cases{grid-template-columns:repeat(3,1fr)}}
.case{background:var(--ink-3);border:1px solid var(--line);border-radius:var(--radius);padding:22px 24px}
.case p{margin:0;line-height:1.55}
.case__who{display:flex;flex-direction:column;gap:2px;margin-bottom:.7em!important}
.case__who b{font-family:var(--display);font-size:1.5rem;line-height:1;text-transform:uppercase;color:var(--white)}
.case__who span{font-size:.75rem;letter-spacing:.14em;text-transform:uppercase;font-weight:600;color:var(--orange)}
.case--win{border-color:var(--orange)}
.case em{color:var(--orange-2);font-style:normal}
.case__ba{font-size:.98rem;margin-bottom:.85em!important}
.case__before{color:var(--dim)}
.case__arrow{color:var(--orange);font-weight:700;padding:0 .25em}
.case__after{color:var(--white)}
.case__reach{margin-top:.9em!important;padding-top:.75em;border-top:1px solid var(--line);font-size:.8rem;letter-spacing:.06em;text-transform:uppercase;color:var(--dim)}
.case__reach b{font-family:var(--display);font-size:1.35rem;letter-spacing:0;text-transform:none;color:var(--orange);font-weight:400;display:block;line-height:1;margin-bottom:.15em}

/* Recommendations */
.recs{display:grid;gap:16px}
@media (min-width:900px){.recs{grid-template-columns:repeat(2,1fr)}.rec--video{grid-row:span 2}}
.rec{margin:0;display:flex;flex-direction:column;gap:18px;background:var(--ink-3);border:1px solid var(--line);border-radius:var(--radius);padding:26px 28px}
.rec blockquote{margin:0;font-size:1.08rem;line-height:1.55;color:var(--white)}
.rec blockquote p{margin:0}
.rec__video{position:relative;aspect-ratio:16/9;border-radius:calc(var(--radius) - 4px);overflow:hidden;background:#000}
.rec__video iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.rec__who{display:flex;align-items:center;gap:14px;margin-top:auto}
.rec__who img{width:56px;height:56px;border-radius:50%;object-fit:cover;border:2px solid var(--orange);flex:none}
.rec__who span{display:flex;flex-direction:column;font-size:.8rem;letter-spacing:.08em;text-transform:uppercase;color:var(--dim);line-height:1.4}
.rec__who b{font-family:var(--display);font-weight:400;font-size:1.3rem;letter-spacing:0;color:var(--white)}
@media (min-width:1080px){.guarantees{grid-template-columns:repeat(3,1fr)}}
.rec__poster{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center 20%}
.rec__play{position:absolute;inset:0;width:100%;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:6px;background:linear-gradient(180deg,rgba(0,0,0,.25),rgba(0,0,0,.55));color:var(--white);border:0;cursor:pointer;font:inherit;font-weight:600;font-size:1.05rem}
.rec__play small{font-size:.75rem;color:var(--dim);font-weight:400}
.rec__playicon{display:grid;place-items:center;width:64px;height:64px;border-radius:50%;background:var(--orange);color:#000;font-size:1.4rem;padding-left:4px;margin-bottom:6px}
.rec__play:hover .rec__playicon,.rec__play:focus-visible .rec__playicon{transform:scale(1.06)}
.rec__video noscript{position:absolute;inset:0;display:grid;place-items:center}
/* Substack Notes feed */
.notes{display:grid;gap:16px;margin-top:28px}
@media (min-width:700px){.notes{grid-template-columns:1fr 1fr}}
@media (min-width:1100px){.notes{grid-template-columns:repeat(4,1fr)}}
.snote{background:var(--ink-3);border:1px solid var(--line);border-radius:var(--radius);padding:22px 24px;display:flex;flex-direction:column;gap:.8em}
.snote time{font-size:.75rem;letter-spacing:.14em;text-transform:uppercase;font-weight:600;color:var(--orange)}
.snote p{margin:0;line-height:1.55;flex:1;white-space:normal}
.notes__more{display:flex;flex-wrap:wrap;gap:12px 28px;margin-top:24px}
/* Header socials */
.socials{list-style:none;margin:0;padding:0;display:flex;align-items:center;gap:4px}
.socials li{margin:0;padding:0;line-height:0}
.socials a{display:inline-grid;place-items:center;width:34px;height:34px;border-radius:999px;color:var(--dim);text-decoration:none;transition:color .15s,background .15s,border-color .15s;line-height:0;box-sizing:border-box}
.socials a svg{display:block;width:18px;height:18px;flex-shrink:0}
.socials a:hover,.socials a:focus-visible{color:var(--orange);background:rgba(255,255,255,.07)}
/* 2 Substack pubs, 2 colours: Analogue Thinker = scrub blue, Boring Essays = hot pink */
.socials a.socials__at{color:var(--scrub)}
.socials a.socials__be{color:var(--pink)}
.socials a.socials__at:hover,.socials a.socials__at:focus-visible{color:var(--scrub-2)}
.socials a.socials__be:hover,.socials a.socials__be:focus-visible{color:var(--pink-2)}
.topstrip{display:none;border-bottom:1px solid var(--line)}
.topstrip .wrap{display:flex;justify-content:flex-end;align-items:center;gap:10px;min-height:34px}
.topstrip__label{font-size:.68rem;letter-spacing:.16em;text-transform:uppercase;font-weight:600;color:var(--dim)}
.topstrip .socials a{width:28px;height:28px}
.topstrip .socials svg{width:15px;height:15px}
.nav a,.header-cta{white-space:nowrap}
@media (min-width:1080px){.topstrip{display:block}}
/* Mobile menu icons — must beat .mobile-nav li a (flex + padding + border) */
.socials--mobile{margin:18px 0;gap:8px;flex-wrap:nowrap;justify-content:center;max-width:100%;overflow:visible}
.mobile-nav .socials--mobile{padding:0;border:0}
.mobile-nav .socials--mobile li{border:0;padding:0;margin:0;flex:0 0 auto}
.mobile-nav .socials--mobile a,
.socials--mobile a{
  display:inline-grid!important;
  place-items:center;
  justify-content:center;
  align-items:center;
  width:40px;height:40px;
  padding:0!important;
  margin:0;
  border:1px solid var(--line-2)!important;
  border-bottom:1px solid var(--line-2)!important;
  border-radius:999px;
  font-size:0;font-weight:400;
  color:#d8d6ce;
  background:rgba(255,255,255,.04);
}
.mobile-nav .socials--mobile a svg,
.socials--mobile a svg{width:18px;height:18px}
.mobile-nav .socials--mobile a.socials__at{color:var(--scrub)}
.mobile-nav .socials--mobile a.socials__be{color:var(--pink)}
.mobile-nav .socials--mobile a:hover,
.mobile-nav .socials--mobile a:focus-visible{color:var(--orange);background:rgba(255,255,255,.1);border-color:rgba(255,255,255,.35)!important}
.mobile-nav .socials--mobile a.socials__at:hover,
.mobile-nav .socials--mobile a.socials__at:focus-visible{color:var(--scrub-2)}
.mobile-nav .socials--mobile a.socials__be:hover,
.mobile-nav .socials--mobile a.socials__be:focus-visible{color:var(--pink-2)}