THE GHOSTGarethBusiness development
20 years of relationships, none of it on the page commercial posts that read like a person, not a pitch deck
748,700 impressions · Feb–Aug 2026
Sarra Richmond, Positioning Ghostwriter
Everyone says you’re brilliant. Nobody can say what you’re for.
For experts whose writing is very good, which is exactly the problem. Your expertise is obvious in the room. This is how you make it obvious on the page.
No deck. No questionnaire. Nothing to prepare.
The problem
The problem
When your name comes up in a room you’re not in, the person recommending you has to improvise.
At 14, somebody with a red pen taught you to write for a marker instead of a reader. Most people never stop.
Somewhere between the meeting and the post, the thing you actually think gets tidied into something anybody could have written. It’s still in there. It just hasn’t been seen for a while.
Proof
The ghostwriter effect.
1 buyer. 0 calls.
Laura sent the post she nearly binned. It was the one that sounded most like her. Mike read it, went to her DMs, and asked whether they could work together. That’s the whole game.
FionaLeadership
Opinions kept for the boardroom in public, in her voice, without the LinkedIn-guru varnish
530,500 impressions · Apr–Aug 2026
OwenGTM and revenue
Knew how deals get won and wrote about none of it his point of view arrives before he does
281,706 impressions · Aug 2025–Aug 2026
HamishAccountancy
Funnier than his feed suggested we fixed the feed; the accountancy stayed accurate
235,562 impressions · Apr–Aug 2026
Impression totals from the published portfolio periods. Part of the roster is white label and will never appear here, which is the point of hiring a ghost.
In their words
Recommendations I didn’t ghostwrite.
Straight off my LinkedIn. Trimmed for length, not for flattery.
“She helps you find your voice DNA, or as she calls it, your third voice, so that you can really bring your personality to everything. It’s enlightening in a way that I’ve never experienced, and then, of course, the magic of her own skill set. She can write stuff for you. There are just so many levels in which she amplifies your personality and your game.”
Kris WardHost, Win The Hour Win The Day · Client“Having worked with Sarra on a couple of projects now, I am almost certain she possesses magical powers. Her ability to capture a brand’s voice in compelling and captivating copy is inhuman… a smart mouth, a kind heart, an unrivalled work ethic, and a keen strategic mind.”
Lea TurnerFounder, The HoLT Community · Client“I worked with Sarra through her Be Known For Something programme, and the experience has been far more powerful than I expected. Sarra is awesome to work with! She is perceptive, warm, challenging and somehow able to know exactly when to give me space and when to push me.”
Nicki Buckley FCCAFinance Director · Be Known client“Sarra was a fantastic member of our team! She bought a whole new skill set of AI, automation and technical ability with her. Along with totally fresh ideas, a brilliant perspective, warmth and a genuinely engaging personality. She taught every single person in our team something new, and I could completely rely on her to get the job done. I often didn’t understand how she did what she did, but I was always impressed with the results!”
Jenna JackHead of Marketing, Communications & Engagement at PeoplePlus“Go and speak to Sarra. She’s really good at that side of things, like pulling out what makes you unique.”
Michelle J RaymondHost, Social Media for B2B Growth · Podcast endorsementWho this is for
Obvious in the room. Invisible on the page.
For you if
- You run a firm, or you’re a senior partner in one. Professional services, UK, and most of the work arrives by referral rather than by marketing.
- You’re an agency founder who builds brands for other people all day, while your own profile carries 3 posts from 2023 and a headline from a company you left.
- You’re recently out on your own, with 20 years of credibility that belonged to a firm you no longer work for.
- You’re visible, respected, and still oddly difficult to describe.
Not for you if
Not for niche hoppers, shortcut hunters, template slappers or engagement pods. We do the tough work here.
- You need somebody to invent opinions for you. I can only write down what’s already there.
- You want instant audience growth, guaranteed leads or a large content calendar.
- Your real problem is an offer nobody wants. No amount of writing fixes demand.
2 ways in
Pick a door.
1 is free and takes 20 minutes. The other is the real start of the work.
Vibe Check
Free- 20 minutes
- On Calendly
- Nothing to prepare
1 call. No deck, no questionnaire, no hard sell. If it’s a no, you still leave knowing what you should be known for.
The Post-Mortem
£799+ VAT- 2 sessions
- 1 report
- Roughly 2 weeks
90 minutes in a room. I ask, you talk, and you don’t prepare a thing. Then I write down what you actually think.
Checkout runs on ThriveCart at sales.theghost.rocks.
Where it leads
After the door.
The programme · 4 weeks, 1 to 1
Be Known
for somethingYou leave with the idea your name can own, the buyer it belongs to, and a 90-day plan for putting it in public.
£2,000Founders, plus VAT
£3,500Leaders and businesses, plus VAT
Ongoing
The Run
After Be Known, I can keep writing it.
Voice notes in, drafts out, in your voice. Done with you, or done for you.
Agencies & partners
White label
I write under your roof. Your clients never see me.
Ghostwriting for agencies who want the work done without another name on the invoice. NDA on request. Price on ask.
ASK ME
Email about white label →
If it doesn’t sound like you, it doesn’t ship.Rewrites are the work, not an extra.
Nothing publishes without your yes.Nothing goes out unseen.
Ghosted means ghosted.NDA on request, and I never claim your work as mine.
Plus VAT.Every price on this site is shown before VAT.
30 days’ notice, no tie-in.IP assigned to you on payment.
Agencies welcome.White label and partner work, under your name, not mine.
Who is holding the pen
Sarra the Ghost
Positioning Ghostwriter. I won’t write a word until you can stand behind it. Then I write until you’re known for it.
25 years a copywriter. 19 of them inside 1 company, where they handed me a leaving plaque that said Head of Beige.
A studio of 1, not an agency. Nobody junior writes your posts, because there is nobody junior. If it doesn’t sound like you, it doesn’t ship.
1 studio. 1 Ghostwriter. A very select few. Full attention.
20 minutes
1 call. 20 minutes.
No deck. No questionnaire. Nothing to prepare. If it’s a no, you still leave knowing what you should be known for.
Not ready yet?
Start quieter.
Free · 4 minutes
The Beige Test
12 questions, scored, instant verdict. They gave me a plaque that said Head of Beige. Find out how close you are to earning one.
Take the Beige Test
The Letter
Get the full breakdown
All 4 Beige Test bands, what each one means, and the habit doing the most damage in each. Then a letter most weeks.
Notes
Notes.
The short stuff, straight off Substack. From the desk behind The Analogue Thinker and Boring Essays.
My sister and I run a gaming group called Cult. Yes, that's really its name. Hard to forget, which is the whole point of a name.
Read the note →I just hit 8,000 followers on LinkedIn, so it’s time for a proper reintroduction. I moved to England at 11 with the thickest Scottish accent you’ve ever heard. Then I spent 25 years as a copywriter, a long stretch of it…
Read the note →Most of the experts I work with have had the editor in their ear for so long they’ve stopped hearing it. They start a sentence and fix it before it’s finished. So we don’t start on the page. We talk. I write down the…
Read the note →The first thing I do with any expert’s draft is pick up the red pen and go hunting. The same 5 phrases turn up nearly every time. They feel professional. They feel safe. They make you sound like everyone else in the…
Read the note →All notes on Substack → The Analogue Thinker → Boring Essays →