The ghost pasting BE KNOWN posters on a wall at night while a fox watches

The programme · 4 weeks, 1 to 1

Be Known for something

Your reputation should not be the least accurate thing about you.

£2,000·£3,500

Founders · Leaders and businesses. Plus VAT.

No deck. No questionnaire. Nothing to prepare.

Introduction

You have done the work. You have the experience, the judgement and the stories that only come from being inside difficult problems for years. People who know you understand your value.

The trouble is that too many of the right people do not. They see a consultant. A strategist. An adviser. A founder. One more capable person using the same broad language as everybody else.

Your expertise is real. Its shape is not yet clear enough for the market to recognise, remember or repeat.

Be Known is a 4-week authority strategy programme for founders and senior partners whose reputation has not caught up with their thinking. Together we decide what you should be known for, who needs to know it, and how to make that authority commercially useful.

Recognition

Being good is not the same as being known for it

You may already be visible. You publish, you speak, you have a decent network, people refer work to you. But ask 5 people what you are known for.

One remembers the job you left 3 years ago.
One describes the broad category you work in.
One sends work you have outgrown.
One says “you should talk to them, they’re brilliant”, then discovers that brilliance is not a particularly useful search term.
And one has no idea how to explain why you are different from the next credible expert.

This is not necessarily a visibility problem. More content will not fix an unclear association. It may simply distribute the confusion more efficiently.

The real problem is recognition. Your market cannot yet connect your name to a specific, valuable piece of authority. That affects how people introduce you, what they refer you for, which opportunities find you, and how quickly buyers understand your value.

Who this is for

This is for you if

You run a firm, or you are a senior partner in one. Professional services, UK, and most of the work arrives by referral rather than by marketing.
You are an agency founder who builds brands for other people all day, while your own profile carries 3 posts from 2023 and a headline from a company you left.
You are a finance or accountancy principal who has just had the best year the firm has had, with no acceptable way to say so.
You are recently out on your own, with 20 years of credibility that belonged to a firm you no longer work for.
You are known for several disconnected things, or referred for work you no longer want.
You are visible, respected, and still oddly difficult to describe.

What most of these have in common is that you are excellent in a room and flat on paper. You have earned a point of view. It is scattered across years of work, client conversations and things you say in meetings but have never properly named.

It is not for you if

You are still deciding what business to start.
You want a tagline without making strategic choices.
You need somebody to invent opinions for you.
You want instant audience growth, guaranteed leads or a large content calendar.
You are unwilling to choose who matters most.
Your real problem is an incoherent offer or weak commercial demand. Authority strategy cannot rescue something people do not need.

The work

4 weeks, then a handover

Week 01 · 90 minutes
Excavation
We find the authority already present in your work. Your experience, judgement, recurring patterns, client evidence, strongest stories and the ideas you keep returning to. We separate the things you know from the things you have learned to say.
Week 02 · 60 minutes
Distinction
The week where several perfectly respectable ideas may be asked to leave the building. We choose your authority territory, your priority audience, the problem worth owning, your deeper diagnosis, and what belongs inside the position, and what does not.
Week 03 · 60 minutes
Articulation
We turn the territory into a language system. Your one-sentence authority statement, the conversational version, your central diagnosis, 3 to 5 core convictions, signature language, and the words to repeat, use carefully or retire.
One heroic tagline will not be asked to carry your professional life on its back.
Week 04 · 60 minutes
Activation
We turn the position into behaviour. What needs repeating, what you publish, which relationships matter, how the authority connects to your offer, and what a sustainable week actually looks like.
We are not constructing a personal media empire by Thursday. We are building enough repetition for the right people to remember the right thing.

Handover · 60 minutes

Your Authority Blueprint

I complete your Authority Blueprint and take you through it. We test whether the thinking now belongs to you, not whether you have memorised the document. You should be able to use it in introductions, referrals, content and commercial decisions without needing me in the room.

What you receive

Decisions, written down

Detailed onboarding and material review
4 working sessions, then a handover
Strategic synthesis between sessions
Written decisions after each session
Your chosen authority territory
A defined priority audience
Your central diagnosis and distinctive perspective
Authority, introduction and referral language
3 to 5 core convictions
Signature concepts and language
A proof map
Language to repeat, qualify and retire
A clear commercial pathway
A 90-day activation plan
A minimum sustainable weekly rhythm
A bespoke Authority Blueprint
A 7-day implementation check-in

The programme runs over roughly 5 weeks including onboarding and handover. Allow 30 to 60 minutes a week for focused exercises between sessions. This is working strategy. Your participation matters.

What it is not: website copy, a rewritten LinkedIn profile, visual identity, ongoing content production, lead generation, or guaranteed enquiries. The Blueprint is designed to stand on its own.

Frequently asked

Fair questions

Is this positioning, personal branding or content strategy?

It sits before the execution layer of all 3. Be Known establishes the authority you are building, the audience it matters to, the language that carries it and the proof that supports it. Your profile, website and content can then express one coherent position.

Why are there 2 prices?

The founder rate is for the person whose name the business effectively is, working on their own reputation. The higher rate is for a leadership role or a business where the position has to be handed to other people, survive their edits and still mean something. That is more work, and it is priced accordingly.

Why this is not 4 coaching calls

You are buying decisions. What your experience means, which part matters commercially, how it should be understood, what supports it and how to make it recognisable. The Blueprint is a decision document for the reputation you are building next.

Does this guarantee leads?

No. It creates the conditions for clearer recognition, stronger referrals and more relevant commercial conversations. You still have to make the authority visible and participate in the market.

What happens after the 4 weeks?

Implement it yourself, retain me for implementation support, or build an ongoing writing partnership through The Run, done with you from £899 a month or done for you from £1,500. The strategy itself will be complete either way.

1 buyer. 0 calls.

Laura sent the post she nearly binned. It was the one that sounded most like her. Mike read it, went to her DMs, and asked whether they could work together. That’s the whole game.

The investment