THE GHOST
Door B · 2 sessions, 1 report
The Post-Mortem
90 minutes in a room. I ask, you talk, and you don’t prepare a thing. Then I write down what you actually think.
2 sessions, 1 report, roughly 2 weeks. Nothing to prepare at any point.
Checkout runs on ThriveCart at sales.theghost.rocks.
The problem
Sharp in the room. Generic on the page.
Anyone who has met you knows exactly why you’re worth hiring. The page doesn’t. Somewhere between the meeting and the post, the thing you actually think gets tidied into something anybody could have written.
That isn’t a writing problem. It’s a witness problem. Everyone is telling you to post more. Nobody is holding the thinking while you do it.
The Post-Mortem puts you in a room with somebody whose only job is to catch what you say and write it down before you smooth it over.
At a glance
- A 90-minute recorded interview
- Your written report
- A 60-minute polish session
- Roughly 2 weeks end to end
- 2 and a half hours of your time in total
- Nothing to prepare at any point
Who this is for
Who this is for
- You’re excellent in a room and flat on paper, and you’ve known it for a while.
- You have a point of view. It’s scattered across client calls, half-finished notes and things you say in meetings but have never properly named.
- You’re about to hire a writer, brief an agency or start posting properly, and you’d rather know what you actually think first.
- You want somebody with no stake in flattering you to ask the second question.
Who this is not for
- You want somebody to invent opinions for you. I can only write down what’s already there.
- You want reassurance. This is not that document.
- You’re not willing to be interviewed properly. 90 minutes of guarded answers gets you 90 minutes of nothing.
- Your real problem is an offer nobody wants. No amount of writing fixes demand.
The mechanism
The teardown
Most audits hand you a score and a list of tips. This is an interview, a document and an argument. It is a recorder, not a brief.
The interview
Live, with me. No prep, no questionnaire, no homework, no deck. Don’t tidy your thinking beforehand, that’s the bit that ruins it. I ask, you talk, and I’m listening for the sentence you say once and walk straight past.
The report
I write it up. What you think, what you’re for, the language that’s yours and the language you borrowed from a conference. In your words, not mine. That’s the whole trick.
The sit
You live with it before we speak again. This gap is deliberate. A document you read once and file changes nothing. One you argue with for a week changes how you talk about yourself.
The polish
Back in a room. We sharpen what landed, cut what didn’t, and bed it in until you can say it out loud without reading it. Then you take it away and use it.
2 and a half hours of your time in total, spread over roughly 2 weeks. Everything else is mine.
What you’re probably thinking
Fair questions
I’ve got nothing prepared.
Good. Preparation is you editing yourself before we start, and the edited version is exactly the problem. Turn up and talk.
Isn’t this a discovery call with a price on it?
A discovery call is me qualifying you. This is me interviewing you. You leave with a written report either way, which is not how discovery calls work.
Why the gap in the middle?
Because the report is meant to change what you say, and that takes longer than a read. If we polished it the same afternoon you’d agree with all of it and use none of it.
Isn’t this just a sales pitch for the expensive thing?
Plenty of people take the report and run with it on their own. If you want me afterwards, that door is open. It isn’t the point of the document.
Is my work safe with you?
Ghosted means ghosted. NDA on request, nothing published without your yes, and I never claim your work as mine.
1 buyer. 0 calls.
Laura sent me the post she nearly binned. It was the one that sounded most like her. Mike read it, went to her DMs, and asked whether they could work together. That’s the whole game. Not reach. Recognition.
Book the Post-Mortem
£799plus VAT
A 90-minute interview, your written report, and a 60-minute polish session. Roughly 2 weeks end to end. Nothing to prepare at any point.
Book the Post-MortemCheckout runs on ThriveCart at sales.theghost.rocks.
It doesn’t ship.
Rewrites are the work, not an extra. The report isn’t finished until you can say it out loud without reading it, and that is what the polish session is for.
What you do with it
- Run it yourself. Most of it is decisions, and decisions don’t need me.
- Hand it to whoever writes for you, in-house or agency, so they stop guessing.
- Bring it into Be Known and build the position on top of it.
- Put me on The Run and I’ll keep writing from it every month.
- Or bring me in to teach it, consult on it, or build the thing with you.